Facebook ads have proven surprisingly effective for authors targeting specific audiences, and they’re also a staple method in digital marketing. While you may prefer to use ads to direct users to your Amazon page (more on that below), you can also use them to capture mailing list leads, as Mark Dawson describes here https://quickspin-software.com/.
Other lead magnet ideas include: infographics, checklists, and templates with information your readers might find valuable. Or, if you want it to be interactive, try a survey or quiz where people receive their results or more info by email (and get subscribed to your mailing list in the process).
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We all know that writing a book is only half the battle. Promoting it? That’s where the real challenge begins. Whether you’re a first-time author or a seasoned pro, finding fresh, creative ways to promote your book can be a game-changer for your sales and visibility.
Marketing answers a reader’s implicit question whenever they meet a new writer or book: would I like this author, this book? Is it for me? If your marketing is properly set up, they’ll quickly be able to answer that question.
As mentioned in the previous sub-head, creating an author’s profile on Goodreads is another great method of promoting your book. Since creating and operating these accounts are easy, you won’t have any problems uploading your books there. However, it is of relative importance that you create an account with these platforms. As usual, we will be sharing some testimonies provided on selfpublishingadvice’s website.
We all know that writing a book is only half the battle. Promoting it? That’s where the real challenge begins. Whether you’re a first-time author or a seasoned pro, finding fresh, creative ways to promote your book can be a game-changer for your sales and visibility.
Marketing answers a reader’s implicit question whenever they meet a new writer or book: would I like this author, this book? Is it for me? If your marketing is properly set up, they’ll quickly be able to answer that question.
To help you out, I’ve put together a comprehensive list of 101 book promotion ideas that will take your marketing game to the next level. From traditional methods to cutting-edge digital tactics, there’s something for everyone here. Let’s dive in!
Host a giveaway featuring signed copies of your book or related merchandise. Encourage participants to share the contest on social media to increase visibility. A little investment can yield big engagement.
Social media is your megaphone to connect with readers. Identify platforms where your audience spends time (TikTok and Instagram for YA authors, LinkedIn for business writers) and post regularly. Share excerpts, behind-the-scenes moments, or fun challenges. Don’t forget to engage with your followers—real relationships build real results.